The What
PayPal wanted to put out a new kind of credit card that appealed to the Venmo demographics.
The Why
There was an opportunity to tap into an underserved segment of the market & build an amazing credit card with features specifically catered to the Venmo customer.
The How
UX Methods
My Challenge
My challenge was to bring my domain expertise of designing & building credit products from concept to launch for PayPal Credit to the Venmo design team where I would leverage the currency of my current relationships to build bridges between 3 companies with very different cultures & thinking (Synchrony Financial, PayPal & Venmo). I led the UX Design for the Servicing Experience of the Venmo Credit Card.
Customer Needs
The Venmo UER team led consumer research into the customer types around credit
Teach me
Looking to cultivate good financial habits
Seeking sources of truth to lead the way
Overwhelmed by the volume of financial products
Seeking sources of truth to lead the way
Overwhelmed by the volume of financial products
Support me
Tired of data stats around money
Seeking insight around how to be smarter about money management and goals without effort
Ideally, reliant on automated assistance to fill gaps
Seeking insight around how to be smarter about money management and goals without effort
Ideally, reliant on automated assistance to fill gaps
Information Architecture
I grouped all the features into buckets, highlighting the features that needed to be included in the first release.
Wireframes
Initially, I explored designs that had different sets of sub navigation to the key functions of the product.
Shallow interaction patterns
The design challenge was to highlight the frequent & important customer tasks, yet still make the infrequent yet important tasks easily accessible.
Primary tasks (front layer)
Make a payment
Find a transaction
View current balance
View Accrued Rewards & Trends
Find a transaction
View current balance
View Accrued Rewards & Trends
Secondary tasks (back layer)
Disable Card
View & Copy Virtual PAN info
Manage Auto pay
Manage Statement Delivery
View & Copy Virtual PAN info
Manage Auto pay
Manage Statement Delivery
Final Visual Design
