Hiking on the Isle of Skye
As a designer, I look forward most to talking with customers about the experiences I design, and finding that magical moment in the customer journey that either makes or breaks an experience. My curiosity is endless, and I often get more excited when a hypothesis fails in qualitative testing, because often I uncover additional unmet customer needs that inspire me to build an even more innovative product.
With over 16 years of experience in design, I have developed a deep understanding of user needs, behaviors, and preferences across different platforms and contexts. Still there is always more to learn, and diving in to a new space and learning quickly is one of my core skills. I am a systems thinker and thrive mapping out complex end-to-end customer journey, which I am equally comfortable presenting to my design team or adapting my story-telling to an executive audience.
My expertise is bringing together teams to brainstorm, design and ship simple, elegant customer experiences for digital products with complex requirements & regulatory use cases.
Throughout my career, I’ve thrived on leading and shipping high-visibility projects with high levels of ambiguity. My expertise is bringing together teams to brainstorm, design and ship simple, elegant customer experiences for digital products with complex requirements & regulatory use cases. I do this by:
Building strong cross-functional relationships across product, development, and business partners
Facilitating design jams and workshops with both the core design team and key partners
Storytelling by layering customer insights, business needs & design strategy in compelling presentations
Coaching design team members to think broadly about how different parts of an experience impact the whole
Championing accessible experiences for all
Brands I've worked with
