I was lead designer for WorldofGood.com by eBay, an online marketplace for buying and selling socially-conscious & fair trade products certified by third-party organizations such as Green America.
Site Redesign: Design Objective
Execute a visual refresh for the WorldofGood.com site to modernize the aesthetic and improve the functionality while making the content elements work fluidly with eBay's internal CMS. The new layout—still rich in content, but with a cleaner feel, less textures, better hierarchy, and improved typography—greatly reduced the amount of time the marketing team spent launching pages by eliminating the need for a new code roll-out.
I designed & wrote HTML & CSS code for several email templates, focusing on a more modern aesthetic that showcased the unique products & stories found on WorldofGood.com. I also helped with the photo shoot for the products for the weekly emails.
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